Spotted: Silver Cross

Spotted in the wild: our exciting collaboration with Silver Cross on a range of trend-led swaddles, inspired by couture fashion accessories. ⁠⁠
What makes this range so unique is that they are designed for parents as much as they are for baby. When you become a parent, your identity is challenged, you are so busy recovering physically and emotionally and a lot of the landscape around you is filled with paraphernalia just for baby. What drove this development was the idea that an everyday useable object could still be something attached to your sense of self and bring a little sophistication and joy to everyday life.

Read more about the range on Silver Cross' fantastic blog, The Edit.